<div style="display: none;"><div class="dt-official-header"><div class="nav-panel flex-box"><div class="img-logo"><a href="/index" title="阿里云数据中台"><h1>阿里云数据中台</h1></a></div><div class="menu-panel flex-box flex-box-center"><div class="menu-item"><a href="/index">首页</a></div><div class="menu-item"><span class="ant-dropdown-trigger"><span>产品</span><span class="no-menu-item-xian"></span></span></div><div class="menu-item"><span class="ant-dropdown-trigger"><span>解决方案</span><span class="solution-menu-item-xian"></span></span></div><div class="menu-item"><a href="/ecosystem">生态服务</a></div><div class="menu-item"><a href="/exchange">资讯动态</a></div><div class="menu-item"><a href="/about">关于我们</a></div></div></div></div><div class="dt-official-app"><div class="white-background"><div><div class="solution-head"><div class="solution-head-backIcon" style="background-image: url("https://img.alicdn.com/tfs/TB10Guhn9R26e4jSZFEXXbwuXXa-2880-560.png");"></div><div class="solution-head-mask"></div><div class="solution-head-box"><div class="solution-head-left"><div class="solution-head-left-content">零售数据中台</div><div class="solution-head-left-desc">零售数据中台解决方案，面向各行各业大数据建设、管理及应用诉求，一站式提供从数据接入到数据消费全链路的智能数据构建与管理的大数据能力，进行全域数据分析。并以消费者运营为核心，通过丰富的用户洞察模型和便捷的策略配置，助力企业实现用户增长。</div><div class="solution-head-left-btns"><div class="consulting">立即咨询</div><div class="download">下载白皮书</div></div><div class="solution-head-left-xian"></div><div class="solution-head-left-list"><div class="solution-head-left-list-title">子行业：</div><div class="solution-head-left-list-child"><div class="solution-head-left-list-child-title null "><a href="/solution/retail/clothing">服装服饰</a><div class="border"></div></div><div class="solution-head-left-list-child-title null "><a href="/solution/retail/fmcg">大快消</a><div class="border"></div></div><div class="solution-head-left-list-child-title active "><a aria-current="page" class="active-nav" href="/solution/retail/electronics">消费电子</a><div class="border"></div></div><div class="solution-head-left-list-child-title null "><a href="/solution/retail/decoration">家居家装</a><div class="border"></div></div></div></div></div></div></div><div class="industry-pain-points"><div class="industry-pain-points-title">行业痛点</div><div class="industry-pain-points-container"><div class="industry-pain-points-container-box"><div class="industry-pain-points-container-box-child" style="width: calc(33.3333%);"><div class="industry-pain-points-container-box-child-top"><div class="industry-pain-points-container-box-child-top-icon"><img src="https://img.alicdn.com/tfs/TB1FLcNT4D1gK0jSZFsXXbldVXa-84-84.png"></div><div class="industry-pain-points-container-box-child-top-title">消费者决策链路与周期长</div><div class="industry-pain-points-container-box-child-xian"><span class="dian"></span><span class="xian"></span><span class="dian"></span></div></div><div class="industry-pain-points-container-box-child-bot"><div class="industry-pain-points-container-box-child-bot-list"><div class="industry-pain-points-container-box-child-bot-list-kuai"></div><div class="industry-pain-points-container-box-child-bot-list-title">消费电子类产品由于其使用寿命长，价格相对较高，消费者的购买行为较为理性，同时消费者与品牌的触点越来越丰富，决策链路长、周期长</div></div></div></div><div class="industry-pain-points-container-box-child" style="width: calc(33.3333%);"><div class="industry-pain-points-container-box-child-top"><div class="industry-pain-points-container-box-child-top-icon"><img src="https://img.alicdn.com/tfs/TB1jKebh3gP7K4jSZFqXXamhVXa-84-84.png"></div><div class="industry-pain-points-container-box-child-top-title">拉新成本高，复购难</div><div class="industry-pain-points-container-box-child-xian"><span class="dian"></span><span class="xian"></span><span class="dian"></span></div></div><div class="industry-pain-points-container-box-child-bot"><div class="industry-pain-points-container-box-child-bot-list"><div class="industry-pain-points-container-box-child-bot-list-kuai"></div><div class="industry-pain-points-container-box-child-bot-list-title">行业竞争激烈，人口红利殆尽，基础营销触达的用户易流失，同时消费电子、家电等耐用消费品换购周期长，单品复购难，行业综合新客获取成本持续高涨</div></div></div></div><div class="industry-pain-points-container-box-child" style="width: calc(33.3333%);"><div class="industry-pain-points-container-box-child-top"><div class="industry-pain-points-container-box-child-top-icon"><img src="https://img.alicdn.com/tfs/TB1d_oHT7L0gK0jSZFtXXXQCXXa-84-84.png"></div><div class="industry-pain-points-container-box-child-top-title">消费升级对多元购买需求明显</div><div class="industry-pain-points-container-box-child-xian"><span class="dian"></span><span class="xian"></span><span class="dian"></span></div></div><div class="industry-pain-points-container-box-child-bot"><div class="industry-pain-points-container-box-child-bot-list"><div class="industry-pain-points-container-box-child-bot-list-kuai"></div><div class="industry-pain-points-container-box-child-bot-list-title">家电品类消费从刚需功能型转向品质可选消费，产品创新、消费者分层运营、人货精细化匹配、新品高效精准拉新等诉求愈发突出</div></div></div></div></div></div></div><div class="solution-thinking"><div class="solution-thinking-title">解决思路</div><div class="solution-thinking-content">品牌高效拉新与持续跨端运营以提升单客价值</div><div class="solution-thinking-box"><div class="solution-thinking-box-children"><div class="solution-thinking-box-children-top"><div class="solution-thinking-box-children-top-icon"><img src="https://img.alicdn.com/tfs/TB1FzsOT4D1gK0jSZFsXXbldVXa-88-92.png"></div><div class="solution-thinking-box-children-top-title">消费者数据沉淀</div></div><div class="solution-thinking-box-children-bot" style="height: 140px;"><div class="solution-thinking-box-children-bot-list"><div class="solution-thinking-box-children-bot-list-kuai"></div><div class="solution-thinking-box-children-bot-list-title">通过沉淀各类触点产生的消费者营销触达、社交行为、交易、售后等数据，不断丰富消费者标签，洞察消费者偏好，以及需求变化趋势</div></div></div></div><div class="solution-thinking-box-children"><div class="solution-thinking-box-children-top"><div class="solution-thinking-box-children-top-icon"><img src="https://img.alicdn.com/tfs/TB1ruNJhipE_u4jSZKbXXbCUVXa-88-88.png"></div><div class="solution-thinking-box-children-top-title">广告投放数据优化与持续利用</div></div><div class="solution-thinking-box-children-bot" style="height: 140px;"><div class="solution-thinking-box-children-bot-list"><div class="solution-thinking-box-children-bot-list-kuai"></div><div class="solution-thinking-box-children-bot-list-title">提升广告投放数据监测水平，按渠道按活动按时间周期洞察触达情况，利用数据看板优化广告投放策略；充分利用回流数据持续运营转化，提升常规品与新品的销量</div></div></div></div><div class="solution-thinking-box-children"><div class="solution-thinking-box-children-top"><div class="solution-thinking-box-children-top-icon"><img src="https://img.alicdn.com/tfs/TB1_izgkQ9l0K4jSZFKXXXFjpXa-90-88.png"></div><div class="solution-thinking-box-children-top-title">消费者精细化跨端运营</div></div><div class="solution-thinking-box-children-bot" style="height: 140px;"><div class="solution-thinking-box-children-bot-list"><div class="solution-thinking-box-children-bot-list-kuai"></div><div class="solution-thinking-box-children-bot-list-title">洞悉不同细分群体的需求，掌握与潜客最佳沟通时机与沟通渠道，使用针对性的素材做精准沟通，通过单品营销，跨品类营销，增值复购营销实现单客价值提升</div></div></div></div></div></div><div class="solution-programme"><div class="solution-programme-title">解决方案</div><div class="solution-programme-desc" style="width: 100%;"><p>基于阿里云数据中台方法论和产品构建企业级数据中台</p><p>依托于Quick A+、Dataphin、Quick BI、Quick Audience等核心产品，增强企业智能获取、数据沉淀资产化、跨端敏捷分析、智能运营等能力</p></div><div class="solution-programme-img"><img src="https://img.alicdn.com/tfs/TB1YbjXU.H1gK0jSZSyXXXtlpXa-2440-1200.png"></div></div><div class="typical-scenarios"><div class="typical-scenarios-title">典型场景</div><div class="typical-scenarios-tabs"><div class="typical-scenarios-tabs-list active"><div class="typical-scenarios-tabs-list-icon"><img src="https://img.alicdn.com/tfs/TB1SYJUUKL2gK0jSZPhXXahvXXa-72-72.png"></div><div><div>潜客获取与转化运营</div></div></div><div class="typical-scenarios-tabs-list "><div class="typical-scenarios-tabs-list-icon"><img src="https://img.alicdn.com/tfs/TB1D18fjmR26e4jSZFEXXbwuXXa-72-72.png"></div><div><div>高潜人群跨品类复购</div></div></div><div class="typical-scenarios-tabs-list "><div class="typical-scenarios-tabs-list-icon"><img src="https://img.alicdn.com/tfs/TB1xjoRg5DsXe8jSZR0XXXK6FXa-72-72.png"></div><div><div>易耗品及增值服务复购</div></div></div></div><div class="ant-carousel"><div class="slick-slider slick-initialized" dir="ltr"><div class="slick-list"><div class="slick-track" style="opacity: 1; transform: translate3d(0px, 0px, 0px);"><div data-index="-1" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width: 0px;"><div><div class="typical-scenarios-container" tabindex="-1" style="width: 100%; display: inline-block;"><div class="typical-scenarios-desc">消电行业存在耗材续购、清洗与维护保养类增值服务等多种场景，为增加与消费者的连接互动，商家陆续推出延保类服务，数据中台自动化营销能力可实现智能“预警”及续购、套购的自动化推荐，以提高消费者对品牌的依赖度，同步提高单客营收</div><img src="https://img.alicdn.com/tfs/TB1waZ.UHY1gK0jSZTEXXXDQVXa-2440-1136.png"></div></div></div><div data-index="0" class="slick-slide slick-active slick-current" tabindex="-1" aria-hidden="false" style="outline: none; width: 0px;"><div><div class="typical-scenarios-container" tabindex="-1" style="width: 100%; display: inline-block;"><div class="typical-scenarios-desc">支持各类数据（如品牌广告投放留存人群、线下体验与留资人群、粉丝人群等）回流与沉淀、标签加工、人群圈选洞察、私域营销及搭建一方AIPL看板量化评估指导消费者转化运营效果，协助企业利用有限的营销费用将潜在客户沉淀转化为更多的新客</div><img src="https://img.alicdn.com/tfs/TB1svI.UFY7gK0jSZKzXXaikpXa-2442-1136.png"></div></div></div><div data-index="1" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline: none; width: 0px;"><div><div class="typical-scenarios-container" tabindex="-1" style="width: 100%; display: inline-block;"><div class="typical-scenarios-desc">消电品类购买场景中存在丰富的多品类关联购买情形，数据中台可沉淀交易、商品、消费者等多主题数据，进行多场景数据应用，如为消费者、商品制作标签画像体系，基于智能推荐算法挖掘品类关联购买率等，该场景也适用于新品类的启动与试销</div><img src="https://img.alicdn.com/tfs/TB1MqU.UHY1gK0jSZTEXXXDQVXa-2440-1136.png"></div></div></div><div data-index="2" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline: none; width: 0px;"><div><div class="typical-scenarios-container" tabindex="-1" style="width: 100%; display: inline-block;"><div class="typical-scenarios-desc">消电行业存在耗材续购、清洗与维护保养类增值服务等多种场景，为增加与消费者的连接互动，商家陆续推出延保类服务，数据中台自动化营销能力可实现智能“预警”及续购、套购的自动化推荐，以提高消费者对品牌的依赖度，同步提高单客营收</div><img src="https://img.alicdn.com/tfs/TB1waZ.UHY1gK0jSZTEXXXDQVXa-2440-1136.png"></div></div></div><div data-index="3" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width: 0px;"><div><div class="typical-scenarios-container" tabindex="-1" style="width: 100%; display: inline-block;"><div class="typical-scenarios-desc">支持各类数据（如品牌广告投放留存人群、线下体验与留资人群、粉丝人群等）回流与沉淀、标签加工、人群圈选洞察、私域营销及搭建一方AIPL看板量化评估指导消费者转化运营效果，协助企业利用有限的营销费用将潜在客户沉淀转化为更多的新客</div><img src="https://img.alicdn.com/tfs/TB1svI.UFY7gK0jSZKzXXaikpXa-2442-1136.png"></div></div></div><div data-index="4" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width: 0px;"><div><div class="typical-scenarios-container" tabindex="-1" style="width: 100%; display: inline-block;"><div class="typical-scenarios-desc">消电品类购买场景中存在丰富的多品类关联购买情形，数据中台可沉淀交易、商品、消费者等多主题数据，进行多场景数据应用，如为消费者、商品制作标签画像体系，基于智能推荐算法挖掘品类关联购买率等，该场景也适用于新品类的启动与试销</div><img src="https://img.alicdn.com/tfs/TB1MqU.UHY1gK0jSZTEXXXDQVXa-2440-1136.png"></div></div></div><div data-index="5" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width: 0px;"><div><div class="typical-scenarios-container" tabindex="-1" style="width: 100%; display: inline-block;"><div class="typical-scenarios-desc">消电行业存在耗材续购、清洗与维护保养类增值服务等多种场景，为增加与消费者的连接互动，商家陆续推出延保类服务，数据中台自动化营销能力可实现智能“预警”及续购、套购的自动化推荐，以提高消费者对品牌的依赖度，同步提高单客营收</div><img src="https://img.alicdn.com/tfs/TB1waZ.UHY1gK0jSZTEXXXDQVXa-2440-1136.png"></div></div></div></div></div></div></div></div><div class="program-advantages"><div class="program-advantages-title">方案优势</div><div class="program-advantages-container"><div class="program-advantages-container-child" style="width: calc(33.3333%);"><div class="program-advantages-container-child-icon"><img src="https://img.alicdn.com/tfs/TB1aXU6T8r0gK0jSZFnXXbRRXXa-160-146.png"></div><div class="program-advantages-container-child-title" style="width: 100%;">领先的数据产品与技术</div><div class="program-advantages-container-child-list"><div class="program-advantages-container-child-list-kuai"></div><div class="program-advantages-container-child-list-desc">One Model 逻辑化建模，消除指标二义性</div></div><div class="program-advantages-container-child-list"><div class="program-advantages-container-child-list-kuai"></div><div class="program-advantages-container-child-list-desc">One ID实体打通技术，丰富实体洞察维度</div></div><div class="program-advantages-container-child-list"><div class="program-advantages-container-child-list-kuai"></div><div class="program-advantages-container-child-list-desc">代码自动化智能生成技术，降本增效</div></div></div><div class="program-advantages-container-child" style="width: calc(33.3333%);"><div class="program-advantages-container-child-icon"><img src="https://img.alicdn.com/tfs/TB1MMUOT4D1gK0jSZFsXXbldVXa-160-146.png"></div><div class="program-advantages-container-child-title" style="width: 100%;">成熟的数据应用</div><div class="program-advantages-container-child-list"><div class="program-advantages-container-child-list-kuai"></div><div class="program-advantages-container-child-list-desc">AIPL消费者定量化运营方法论应用于商家自有消费者，指导潜客的高效运营与转化</div></div><div class="program-advantages-container-child-list"><div class="program-advantages-container-child-list-kuai"></div><div class="program-advantages-container-child-list-desc">提供商家数据中台与ABOS联动能力，商家可获取与阿里数据融合分析与洞察能力</div></div></div><div class="program-advantages-container-child" style="width: calc(33.3333%);"><div class="program-advantages-container-child-icon"><img src="https://img.alicdn.com/tfs/TB1rLMOT2b2gK0jSZK9XXaEgFXa-160-146.png"></div><div class="program-advantages-container-child-title" style="width: 100%;">智能算法推荐</div><div class="program-advantages-container-child-list"><div class="program-advantages-container-child-list-kuai"></div><div class="program-advantages-container-child-list-desc">基于阿里巴巴各类大数据应用沉淀的品类/商品关联度模型、易耗品及增值服务购买预测等模型，均可与数据中台无缝整合，为商家提供一站式数据智能化应用</div></div></div></div></div><div class="recommended-product"><div class="recommended-product-title">推荐产品</div><div class="recommended-product-content"><div class="recommended-product-content-box"><a href="/product/dataphin"><div class="recommended-product-content-child"><img 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